However, I found myself becoming quite unmotivated to read at all as all I seemed to consume was marketing theories to the point of saturation.
Before I left for my recent holiday I was thinking of which new marketing book to read and the thought seemed to almost get me down a bit. So when whizzing through Heathrow I picked this up, The Raw Shark Texts by Steven Hall, the first fiction I’ve read in ages and MY GOD it feels good to get wrapped in a fictional world again. That and the book is as addictive as Garland’s Beach (before the film came out and everyone under the sun had read it). It’s a truly fantastic read which whips you into a mad psychologically tricky place.
The point I’m trying to make stems from a Paul Arden comment (in his career advice books) that some of the best books to read about advertising aren’t about advertising i.e. I now intend to keep my nose firmly in both current marketing books and the world of fantasy and fiction, just so I keep a healthy balance and a fresh perspective when thinking about whatever I’m thinking about.
All above books I thoroughly recommend. Rambling over.