Thursday, 16 December 2010
Sunday, 12 December 2010
Sunday, 5 December 2010
Question 1: Which brand has the most imaginative and innovative marketing and why?
The brand image of Chile has recently demonstrated imaginative and innovative marketing, which has resulted in a successful rebranding of the country.
Despite the miners’ accident, Chile have been able to use this opportunity to rebrand itself in the most unusual way. It’s innovative – because no one genuinely creates accidents to improve their brand image and they’ve capitalised on this. It’s imaginative – because who would have thought anyone could successfully rebrand following a potentially fatal accident.
The government’s reaction, determination and patience has changed the world’s perception of Chile from Pinochet’s reign of dictatorship to a country where the government acted like a fully developed nation.
The best form of product placement has to be Oakley who donated sunglasses to the miners and were told to wear them on the globally televised rescue. Front Row Analytics reported they garnered approximately $41million in equivalent advertising time from an initial $6300 expenditure.
This is a very clever, laterally minded response. Simon could have very easily have said 'Waitrose' or 'Sony', and given a stock marketing response. Instead, he thought about just why and how brands are constructed, and how country and product intertwine. Very smart thinking. The only slight amend I'd have made to this would be drawing attention to the coverage (think of the fake Chilean miner twitter account, which had tens of thousands of followers) that it received online. But that's a very, VERY minor quibble - nice thought.
Question 2: Has digital fundamentally changed marketing or simply provided a new set of tools to play with?
Digital has done both of those things.
Digital has provided a new set of tools to play with, thus a new dimension of communications. In the process, this has shifted the focus from traditional forms of advertising to digital where businesses can now reach their target audience more efficiently. Digital has changed not only where we advertise, but how we advertise and this in turn has revolutionised traditional advertising. For example, billboard adverts have been projected, newspaper ads appear in newspaper mobile apps.
Like a tree with many branches, digital has opened a variety of communication channels. Most recently, 3D advertising which, I think, could be massive in 10 years time when everyone will probably own a 3D TV (just like 10 years ago when flat screen TVs came onto the market). This has literally opened up a new dimension for creativity and advertising in general.
This is a fairly 'stock' response to what is a fairly straightforward question. Nothing is 'wrong' with it. I'm of the opinion there should always be one straight response to the questions answered, and this is it. His examples are fine - the answer could have been improved with some more salient examples of what brands are doing with these new channels, but given space, it's the right approach.
Question 3: What's the most interesting thing about you?
I can write legibly with my left hand. (I’m naturally right handed).
This is a 'silly' question. One which you can answer in any way. I think my response to this was that I had a scar shaped like a stegosaurus or something else. Basically, write anything which is more thoughtful than 'I once met...'. Think of an amusing incident, something only you can do - without sounding cliche. This is a solid response, and does well to keep it short. Brevity in your response is almost always a good thing - it means you'll probably be asked to elaborate in your interview, and shows you can 'write to the question'. Sometimes, there's nothing more to say.
Question 4: What's the most powerful number?
This is the most powerful number in the whole of the universe. Here are the reasons why:
· The number as a whole contains all the numbers from 1-10 and therefore it has all the power it needs to defeat anything. Including Killer Su Doku. Too many of the same numbers would dilute the power of the number, apparently.
· If a=0, b=1 then 1032745986 = Bad Chef Jig = a type of dance Gordon Ramsay is reluctant to do
· 1032745986/6895472301 (backwards) = 0.14
1032745986/314159265 (π without the decimal) = 3.28
3.28 – 0.14 = 3.14 = π
This is another opportunity to think laterally or culturally. Simon answers this one extremely well. Who thinks about imbuing a number with personality, as he does here? I certainly wouldn't have thought of it. The 'Bad Chef Jig' joke is very clever too, as is the pie joke.
So then - there's one successful application. That, plus a decent online presence, is what it takes to get an interview at Dare. What do you think of it, readers? I can entirely understand why Simon got an interview. Simon - thanks for sending this in.
Monday, 22 November 2010
We'll be looking for business brains, creative flair and a risk or two to reach us by the 31st of December 2010. Go on - surprise us."
Saturday, 20 November 2010
Sorry for the long radio silence. Work has been a tad busy in the last few weeks (which is poor timing, considering we're right in the heart of grad interview/recruitment season).
Anyway, I noted there've been a fair number of questions on the topic of second round interviews, and the formats in general.
In terms of the first round format, it's pretty straightforward, typically (which is always nice). There will typically be an interview with account handling and planning. Sometimes, it's broken into two - so you have the account handler ask you the more practical questions, and the planner talk about the theoretical, but it's almost always a variation on this theme.
To the first of the questions in the last post's comments - the sort of questions an account handler might ask, v.s. a planner. Typically, a lot of agencies have a good cop/bad cop approach, and it's USUALLY (though your mileage may vary) the account handler as the bad guy and the planner as the nice chap. I have had this be different. The account handler will ask you about why you think you're relevant for advertising, what you'd do in a series of hypothetical situations...those sorts of more robust, practical notions (yes, even teamwork questions on occasion, given the job)
Basically, he/she is thinking about whether you can get shit done. The planner will tend to focus on what you think the thinking is behind a series of ads/whether you know the difference between an execution/campaign, and what you think makes a good one and why. They may even talk about ad theory/what's going on in the business today, and you should be prepared for that.
In terms of a video interview, I have to say, I've never ever had one (have any readers?), but I think on video (based on a fair few tele-conferences I've had), it's even more critical to be clear, succinct and to the point. You lose out with people not being able to note your body language so easily - so preparation is perhaps even more key.
Tuesday, 26 October 2010
Hi gang. I wouldn't usually repost bits and bobs, but as it is the season, I thought you should check out this old 'un on first round interviews:
We're right in the thick of advertising interview season. By now, first round acceptance emails and letters will be winging their way to those lucky few.
And it suddenly hits you; shit, this is all a bit real.
Well, as someone who's had more than a few grad interviews, I thought i'd share a few first round interview tips. Read on, Macduff:
1) It's likely to be pretty formulaic.
For all of the challenging questions you received in the grad application form, most of the real life interviews will follow a set routine. They sort of have to; you've still got hundreds of grads at this stage, and you need to have something straightforward to judge them on. How they usually go is to talk about you and your achievements/CV/answers in the first half, then talk about some ads (usually print), and what you think the message behind them is. There may be a few lateral thinking questions thrown in at the end (what product would you invent being a favourite), but many don't even do this. It depends on the mood of your interviewer/how engaged they are with you.
2) Good Cop, Bad Cop exists.
Now, normally, you'll be interviewed by a planner and an account handler. Sometimes these are in the same room, other times they are in separate rooms. Every now and then you might have two account handlers, or (rarely), a account handler and a HR person. Though the latter is fairly rare.
In the most conventional (planner/account man) situation, there will definitely be a good cop and bad cop. And, to be honest, usually the planner's the nice one, and the suit's the more tricky. (Of course, sometimes both are lovely). Why? Well, planners are interested in people who are lateral thinkers, and got into the job to find out about people. Don't be surprised if they just let you talk, then get excited, and you find yourself talking about something else entirely. Account handlers on the other hand - they want to make sure you can do the job, and will be looking for obvious reasons as to why and how you can do it. You're a raw material to both, but in the case of the latter, you're one they don't want to have to refine much.
3) You don't have to fill the silence.
I speak with real conviction on this point, because it's something I (still) struggle with. It's especially hard when speaking a lot and having a point of view about an intangible book or theory in University is positively encouraged. And, while there are rarely concrete 'right' answers in advertising, there are those which are nearer to right than wrong. You can easily go the other way if you talk too much. Feel free to ask questions too - let people talk, tell you what it's like to work at agency x or y. They won't mind.
If you find yourself talking, and wonder just what point you're making - it happens to all of us now and then - then shut up, or re-direct the conversation.
4) Know your ideas.
Most candidates won't know the difference between executional and campaign ideas. Most won't have a point of view which bears in mind why or how crap work comes to be made - a lot just like the ads on the telly. So know this stuff. Don't get me wrong, post-rationalising why an ad is a certain way isn't an exact science, but you should have an idea about just why an ad turned out a as it did.
Just don't do what I did, and slag off a very well known campaign, then get told 'you're not strategic'. Don't let your prejudices stop you getting through to the next round - christ, i'm a planner now, but just speaking my mind without thinking things through when I was a grad did for me. (You'll also end up working with those people whose ad you spoke about at some stage. It's sod's law).
Frankie Goes to Hollywood had it right. Relax, don't open your mouth without thinking about what you've got to say. And, for God's sake, let your personality out. It's the only way you'll know for sure about whether (at this stage) you'll fit into an agency. Yes, it's just a first round interview, but if you can't be yourself/feel trapped, then the place probably isn't for you.
You'll just know this, I think. An interview situation is always artificial, and you may just not get on with your interviewer (Lord knows it happens - you're probably the 50th person who's made the same comment about the work). Despite this, you can usually tell whether you'd like working in a place - you can sometimes tell from the worried looks on the faces of the account execs hurrying around the agency.
Letting your personality has another advantage too - you may not think it, but I bet your interviewer is wondering what you'd be like to be stuck on a train with, or on a very boring conference call. Will you be someone who's interesting and interested, or will you be someone who bores the bejesus out of most people?
Best of luck to everyone going for their first rounders...
Sunday, 17 October 2010
In addition to the more established grad schemes, there have been two other internship roles that I've been told about.
The first is from Quirk. They need a few interns for some social media work. Their clients are Warner Bros, Investec, SAB Miller, Nando's...to name a few. If this sounds like your cup of tea, email Tom at email@example.com.
The second is from Lambie Nairn, who are looking for a full time intern to start in February 2011 to support the marketing, communications and new business team. Activities will include processing weekly business development reports, research and analysis of sectors, monitoring of press for client teams and general administrative support.
They are after someone with a positive flexible attitude, strong attention to detail and most importantly, someone who is an excellent communicator. The internship would be on a rolling monthly basis; people who are doing a year in industry are welcome, but as it's a full-time position applicants must be able to do a full working week.
Applicants will need to send a CV and covering letter to firstname.lastname@example.org with the subject header "Internship 2011".
Best of luck with those two.
Tuesday, 5 October 2010
More and more graduate schemes have come out of the ether. These may be the last two, but I just don't know.
1) Dare/MCBD: These guys have combined their graduate scheme/s into one. Apply through their Facebook page here. The closing date's the 15th of November.
2) DLKW Lowe: My former employer is recruiting. Find out more here. The deadline's the 12th of November.
Phew. The schemes are certainly coming thick and fast.
Thursday, 30 September 2010
Ah, hair rock. Lovely.
Anyway, three things have just happened:
1) AMV have a new graduate scheme link, which is here. The details are just the same, though their twitter stream (@amvacademy) will hopefully keep you updated.
2) Leo Burnett's grad scheme is about to close (this Friday night, the 1st of October). So get those apps in.
3) M&C Saatchi's grad scheme IS open. I've been on a search to try and find it, and it does exist. Here 'tis. It closes on the 5th of November.
Here's hoping those are useful. Let us know how you get on, or if there are any other schemes out there which we've missed.
Saturday, 11 September 2010
As it’s graduate recruitment season, I thought it would be a good idea to run down which agencies are (currently) doing what, and provide some helpful links.
This list is by no means exhaustive, and for any agencies who are reading this and want to promote their grad scheme (little or large, UK or not), shoot me an email.
AMV-BBDO: Their graduate page is here, with some details about the 2011 scheme – it will open in mid September 2010. First round interviews will be on Wednesday 24th, Thursday 25th and Friday 26th November 2010. Final round interviews will be on Friday 10th December 2010.
Engine: As noted in the comments, these guys have opened their grad scheme now. Applications close on 20th November 2010. They'll contact you by the end of December to let you know whether you've been selected to attend a first interview.
JWT London: Their scheme has opened, and you can see more details here. In short the deadline is Wednesday 3rd November 2010, with interviews the week commencing 22nd November 2010. If you’re successful at interview, they’ll invite you to a two day seminar on Tuesday 7th and Wednesday 8th December 2010.
Leo Burnett: Check the Facebook page out here, or click on the link to their site. The recent grads have a newly minted blog too, which is here, and if you have any further questions of the Grad team,
email them. Their deadline is midnight on the 1st of October, for a start date early 2011. Get your skates on.
McCann London: Their McAcademy has ended this year, but if it is run next year (too early to tell – their site hasn’t been updated to say whether or not), it applications will open from July/August time.
VCCP London: Their site appears not to be working (?), but here’s their twitter stream.
I hope those are all helpful.
Sunday, 5 September 2010
It's been a few years now since I (Will) got into the business as, first - a rubbish account handler, and secondly (and more happily), as a Junior Planner.
As you may have read, I've just finished recruiting for a Junior Planner of my own, and I wanted to share some of the good and bad things I've seen when conducting a fair few interviews, as I think they might be useful for those interviewing for Junior Planner jobs.
Or not. Heh. Anyway, here are some random thoughts:
1) Know what you're interviewing for
Most of the folks who sent their CVs in were bright, vivacious, interesting people. They'd done interesting stuff, and would undoubtedly be cracking employees. But we had to turn a lot of them down. Why? Well, for all of their intelligence, most of them hadn't explained WHY they wanted to be a Planner. Some hadn't even explained why PR over other professions, and that's pretty schoolboy stuff. I understand that the 'PR Planning' discipline is reasonably new, but do your homework. Your CVs show you're all bright people - so be able to tailor your responses in light of what the job actually is, much in the same way as you would have done for that degree essay. What would interest your interviewers, and why? What are the current debates? What's your point of view? The more interesting, the harder it is to cut people out of the first cull of candidates, even if they don't have a lot of relevant experience.
2) Put up your (lateral) dukes
Following on from that, we shortlisted a number of people. We would have been happy employing the vast majority of them, based on some excellent CVs and well thought out covering letters, particularly given that most didn't have a lot of experience in the area. Many had interesting thoughts about brands and society, but those candidates who did really well, and thought out their answers were able to emphasise their lateral thinking credentials. I don't think you necessarily have to be able to quote De Bono chapter and verse, but being able to explain how seemingly every day things could link to comms solutions makes candidates stand out. Even if you can't easily quantify the answers, don't worry too much - the interview's more for understanding how you think, not for getting the 100% right answer - this isn't school; there are rarely wholly 'right' answers.
3) Don't second guess
This leads us onto the third point, about second guessing. For many candidates, this was one of their first interviews - and many fell into the academic trap of trying to assume what I and my colleagues wanted to hear. As per the last point, there isn't one answer; I'm more interested in figuring out how you got to your answer, and what you considered. Planning is all about making the closest to the 'right' answer you can with the information available. Sometimes there's not enough, and you need to be ballsy enough to admit as much, rather than blundering on (which I was want to do in my first few Planning interviews, I admit). Just namedropping some Black Swan, some Lehrer or some Steel doesn't automatically guarantee you're through to the next round. What was it about their thinking that you liked? What didn't you agree with? Be contrary - it's more interesting than rehashing the past, folding your arms and assuming you've passed the test. We asked a number of off-beat questions in the interview, where candidates were asked to think on their feet, where no amount of theory would really have helped - and this helped us separate those who could measure their OWN, individual answers.
4) Balance is everything
I vividly remember an interview I had at one of London's top ad agencies. I remember answering the questions correctly, having a lot of relevant experience and, in short, thinking I'd got it. Then the feedback came, which pissed me off, frankly. They told me that whilst I'd answered the questions well, I wasn't 'interesting enough' for them. It still rankles with me today, and I vowed never to give such shitty feedback when I interviewed. The kernel of truth in that thought, is that I was INCREDIBLY ad focused, and didn't show enough of my personality. Sure, I could quote ad theory 101, but they wanted some sense of what I'd be like to work with. The successful candidate didn't have any ad or PR experience, but wrote such an utterly fantastic covering letter, giving us a real sense of what she'd be like to work with, and was so engaging in person (both from a practical 'doing the job' and a 'Christ, you're interesting perspective') we were bowled over.
5) Be nice
'It's PR, not ER' or 'Relax, it's just Advertising'. Both slightly glib quotes, but both wholly applicable to comms interviews. Especially Planning ones. Decent Planners are able to detach and see how that slightly spurious brand benefit would work in the real world, whilst balancing the business objectives of their client. There's no need to get stressed and difficult when things aren't quite going your way. And an interview, though a snapshot in time, is all we had to go on to find out how candidates would get on. Yes, there's a lot of work in the job, and a lot of deadlines - but smile, and be pleasant. We're all human beings, and know the job (and life) gets difficult. And what's more, if you can't be nice, you'll find it bloody hard to be empathetic, which I think is the greatest trait a planner can have - to be able to understand how other people think and feel. If you don't have that, you'll find it hard to get into Planning.
I hope those were helpful. More than happy to answer any interview queries (especially if you have an upcoming ones) in the comments.
Wednesday, 1 September 2010
Yo wannabe ad-folk.
Leo Burnett have just opened their graduate scheme.
Check the Facebook page out here, or click on the link to their site.
The recent grads have a newly minted blog too, which is here, and if you have any further questions of the Grad team,
Their deadline is midnight on the 1st of October, for a start date early 2011. Get your skates on.
Thursday, 29 July 2010
Ben Kay is the blogger behind ifthisisablogthenwhatschristmas, an irreverent commentary on ads and the people behind them. He's also a damned fine copywriter, twitterer, and has ten points to bear in mind when getting into the business.
Anyway, I'll leave the rest to the man himself:
"I got my first job as an advertising copywriter in 1996, spending years at Y&R then AMV BBDO. In 2005 I became creative director of Lunar BBDO, leaving in 2008 to freelance. My experience in the industry has manifested itself in a blog, ifthisisablogthenwhatschristmas, Since 2002 I have also tried to write the kind of books I would love to read. Instinct, to be published by Penguin on the 2nd of September, is the first of these.
2. People make most decisions out of fear. People want to remain in their jobs so that they can feed their kids and pay their mortgages and that means they do not necessarily want to do things that might lose them their jobs. Unfortunately this means that decisions tend towards the middle ground where perceived safety is at its strongest. Marketing managers approve ads that won’t get them fired; account handlers sell ads that are less likely to require expensive, time-consuming persuasion; planners will create strategies with the scared marketing managers that will sound like every other strategy going around town; creatives might write exciting ads but they won’t argue that hard for them. Result: vanilla flavoured blancmange with a glass of skimmed milk on the side.
3. Martin Sorrell is as good at predicting the future as Stephen Hawing is at the flying trapeze. However, when he speaks, most of the business world listens and the newspapers report what he says as if it’s a pronouncement of the truth. It’s laughable. And pathetic.
4. You might well meet your other half in the industry. Advertising is full of bright, ambitious, somewhat appealing people, and people who like the company of bright, ambitious, somewhat appealing people. If this looks likely, go with it. Forget all that stuff about not shitting on your own doorstep or whatever the proverb is. Get in there.
5. There’s a famous film saying from William Goldman (if you don’t know who he is, be ashamed and look him up): nobody knows anything. The same applies to advertising. When you join the industry people will talk as if they are very certain that their opinion is 100% correct. When you leave the industry you will do so stunned at the number of times those people (almost certainly yourself included) were wrong. There is nothing you can do about this except weep.
6. It’s going to take a metaphorical earthquake for the British public to like the people who work in advertising. The perception of slick chancers corralling people into buying things they don’t need with money they don’t have is one that is here to stay. If you want to be loved, become a nurse.
7. Advertising has very little absolute effect. By this I mean that it has been proven that advertising will not make you buy something you would never otherwise buy. Instead it makes you switch brands. This means your job will effectively be as cheerleader for the brand you are advertising. You should either try not to care about this or make sure you want the companies whose products you advertise to succeed.
8. People in advertising take cocaine. People in all sorts of businesses take cocaine but the fear of point 2 can be tempered (some believe) by sniffing white powder up their noses. Unfortunately it’s just papering over the cracks in their empty lives (just kidding!).
9. You might well travel the world, meet famous people, see things for which you are somewhat responsible on billboards and TVs (and computers – whoopee fucking doo!). This will give you a fizzy little thrill in your tummy and make mummy and daddy very proud. Whether or not they work out what the fuck it is you actually do all day is another matter (they never will).
10. Do things for love before you do them for money. This is a truth about life that’s easy to forget. If you forget it you will end up having a miserable ten hours a day that you hate, then you think that the fun you have with the money you earn will make up for it. You will be wrong."
I hope that's helpful. Ta for that, Ben.
Friday, 23 July 2010
One of the things AdGrads hasn't done, historically, is focus too much on the creative side of things (barring the odd Star Story by a CD or two). As we're a bunch of planners, it's perhaps not surprising.
So, with that in mind, we've put our heads together, and two of our creative mates have volunteered to write a series of posts on how to get a job within the big smoke, and what problems and opportunities they encounter along the way.
Without further ado, here's Luke & Wilf:
"Hello, welcome to our first post. We’re Luke and Wilf, two lads working as a creative team.
Hopefully we can use our personal experiences in future posts to serve as useful advice to anyone considering a job in advertising. For now we thought we’d give you an insight into what brought us together.
We met at UCA Farnham on the advertising and brand communications course where we learnt a bit about strategic thinking and idea generation, before we decided to specialise in art direction and copywriting. It’s at that point that we looked across the room and decided that we both loved football, films, dreaming up cunning plans/ ideas, and thus decided to pair up (There are lots of other courses, but there will be a post on that at a later date).
Wilf wanted to be a creative because he liked the idea that the job as a whole would not be confined to any one medium. Secondly, he loved the idea that he’d be able to collaborate with loads of interesting people.
I wanted to be a creative to appease my ego as I liked the idea of having my work seen by the public, and to be paid to solve problems. What’s more, I thought I might be able to learn a little bit about writing screenplays by writing adverts.
After a while you realise that being a creative is many of the above but the main reason for wanting to be in a job like this is that you crave the feeling of solving briefs of any nature.
Now that the ice is broken, if you have any questions, leave them in the comments section and we’ll try our best to answer them or dedicate future posts to explore the issue.
Luke & Wilf blog at http://smallbears.blogspot.com and tweet as @lukeandwilf"
Wednesday, 14 July 2010
It has come to the attention of we here at AdGrads towers that quite a few agencies are beginning to launch their summer schools.
Amongst them are McCann London. Their grad scheme has just begun. More details are below:
"Bright, sparky thing looking to start your career in advertising? Here at McCann London we’re on the lookout for fresh talent, so we’re running a scheme called The McCademy this September to seek out the best of you.
The scheme will work like a sort of internship for six hopefuls, starting September 6th, running for 6 weeks - at the end of which we’ll offer a permanent job in account management to 2 or 3 McCademists. During the six weeks, a real day job as an account exec on one of our major accounts will be interspersed with training – you’ll learn much and find out quickly where your skills lie, and you’ll get to test drive the job too.
Applications are open from now until 28th July, so to find out more and apply visit The McCademy at http://mccademy.blog.mccannlondon.co.uk. Good luck!"
Best of luck with it.
Saturday, 10 July 2010
The lovely chaps at Collective are after two folk; one Junior Planner, and one Project Manager. (These roles would be up on their site, but it is being made more spangly, so they aren't...yet). Crucially, these roles require 6-9 months of agency experience, so no straight raw grad roles; more mildly experienced grads.
Their main clients are EA Games, Honda and the BBC. Collective are down-to-earth, fun and friendly digital agency in Clerkenwell, near the awesome Exmouth Market.
There isn't a closing date, so get those CVs (and covering letters, if you have 'em) in to Nicola Morgan (nicola dot morgan at collectivelondon dot com) as soon as you can.
Monday, 28 June 2010
TBWA's graduate scheme has just opened. Details are here, on their Facebook page.
Application is via video, talking around two areas:
1. Talk for no longer than two minutes about something you are passionate about.
2. Talk for no longer than two minutes about a brand that you love (not to include Apple, Innocent, Google or Virgin).
Best of luck, gang.
Friday, 11 June 2010
This is kind of an odd posting. Edelman, the company I work for, are after a Junior Planner.
Now, it's an odd one for me, because the person who gets the job will be working with me, as we're a tiddly department. I will have to *gulp* train and look after them.
So, naturally, we'd like to find someone who is so sharp and so laterally minded that they scare me on a daily basis. We're after a graduate; no prior planning experience is required, but those who can prove to us that they can think laterally/have heard of the internet/have a point of view about brands and why they're important will be crucial.
The Junior Planner's job does involve a lot of research; some of it will be bespoke, random stuff, and other bits will be more prosiac. (How many people eat margarine in the UK, for example).
There's a helluva lot more detail here. The deadline's the 30th of June. Best of luck.
Tuesday, 8 June 2010
If you'd like to get into the Advertising business, there's few better ways in than the IPA Summer School. The deadline for it closes on the 14th of June.
Find out more here, or read on:
"There was a time when, if you wanted to be a creative in the advertising industry, you could walk into an agency and ask to take a Copy Test. You'd have been shown to a room the size of a broom cupboard, given a pencil, some paper, a seemingly strange set of questions, and an hour to compose your answers .
For the agency, it was an opportunity to find new talent. For you, the chance to get a job.
In recent years the Copy Test has faded away, deemed unnecessary in a world of advertising degrees and media studies courses, etc.
But the very reason for having a Copy Test is more relevant than ever. An industry that thrives on diversity needs to draw people in from a greater variety of backgrounds and interests.
Might that be you?
It may be that you haven't yet considered a career in creative writing in the communications industry. Or it may be that you just didn't know how to go about it.
In either case, the 2010 IPA Copy and Creative Test is your chance to impress - and to win one of a number of highly sought after agency placements along with entry to the IPA Creative Summer School."