Monday, 29 April 2013

Bye Bye AdGrads, hello AdMISSION...



Bye bye, all. See you at the Ad-Mission...


Hello, everyone.

This is quite a hard post to write. 

I (Will) have written AdGrads for about five and a half years now - and, to get to the point, AdGrads is moving to become part of the IPA's graduate recruitment blog, the AdMission

Initially, AdGrads was begun by the four of us. Myself, Anton Reyniers, Alex Jena and Sam Ismail. The blog was originally meant to stand as a counterpoint to the dearth of Advertising advice out there. The IPA had a good fact file on agencies, but there was nothing out there that *really* showcased what life was like when getting in as a graduate.

The seeds were sown when my blog (‘Confessions of a Wannabe Ad Man’, now living here, and still being updated, happily) and Anton & Sam’s blog (‘Ad Lads’) seemed to have the same, underlying purpose - to document what the first steps in Advertising were really like.

People sometimes asked us, ‘have you ever accepted any money for blogging?’ And, I’m pleased to say that no, no-one at AdGrads has. We have always written and posted help and advice because it was the right thing to do. I’d be remiss if I didn’t mention that the blog has had an obvious upside for us - AdGrads has always believed that by helping people out, it’ll benefit the agency sector and help us out when we’re more senior. More bright people equals better work, which in turn, equals better place/s to work - places that aren’t staffed by nepotism and privilege, which was one of the big driving forces behind AdGrads’ inception.

What’s more, over the past few years, I’m pleased to say the blog’s helped a lot of people and agencies recruit and be recruited - examples that range from helping Leo Burnett with their revamped graduate scheme to writing for The Guardian. Personally, as I’ve become the sole writer of the blog, I’ve met a whole lot of bright, vivacious, interesting people who will be the agency stars of the future. I hope, in some small way, that AdGrads has helped them.

Finally, and most encouragingly, I’m delighted to say that as Sam, Alex, Anton and myself became busier and less able to contribute as much as we did back in 2007, the IPA have really stepped up their efforts to help provide different perspectives about how to get into the business. Recent IPA presidencies have made graduate recruitment a priority, which is utterly brilliant.




With that in mind, the IPA have launched the AdMission. You can read more about it here. I (Will) will be writing there periodically - and it'll use 'the best of AdGrads' to help add to its content; however, more to the point, there will be another generation of AdGrads who will be writing about their adventures in the business. Anton, Alex, Sam and myself are now more removed from graduate experiences, and, given that we have less time, it’s good, right and appropriate for the next generation to step up. I wish them all the luck in the world. 

Read what they have to say here - the Ad-Mission should be your first point of call for graduate recruitment queries.

Thanks for reading,

Will

P.S. The blog won’t be deleted (even if I wanted to delete it, I’m not the admin - Sam is, and I’ve not been in touch with him for a while); it will still provide a useful resource for those searching for ‘AdGrads’. Similarly, the twitter account will remain, but I’d urge those who follow it to follow the IPA/Ad-Mission twitter account.  

P.P.S. If, for some reason or another, you’d like to meet for some graduate advice, I’m more than happy to meet for a coffee before work. Email me at william.humphrey [AT] yahoo.co.uk. 

52 comments:

Anonymous said...

It's a shame you merged, it would have been nice to have another non-IPA related grad site. Admission posts seem so conservative and regulated of personal opinion.

Will said...

Hi Anon.

To be honest with you, it's all about the writers in question - the only way the IPA can improve its services to graduates is by encouraging more recent grads to write and be honest.

So, if you'd like to, throw your hat into the ring. Come and write for the AdMISSION. It's early days yet, but I have no doubt it can/will be as prolific/thought provoking as AdGrads in its pomp.

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