Like the Advertising Association's Front Foot Initiative, it will show the industry the reality of the world in which these speakers - advertising's future - have grown up.
Each speaker will be drawn from different disciplines and territories. Each will present for 15 minutes maximum. Speakers will address how creativity, planning, brands and media might change the face of advertising, and the way it works.
The X Factor-style judges will be Nikki Crumpton, the chief strategy officer of McCann London, David Hackworthy, a founding partner at The Red Brick Road, and Johnny Hornby, a co-founder of CHI & Partners.