Boogie Marketing

The kind folk at NABS asked me to speak at the IAB a little while back to a roomful of creatives about getting down with digital. I thought it would be the perfect opportunity to unleash some Boogie (Boogie is something Eaon and I have been talking bout for a while, inspired by inimitable Marcus Brown).

I think/hope it went quite well, or maybe people were just being nice. Regardless, as requested by the powers that be at NABS, the Slideshare deck of what I said is below. Thoughts/cyber tomatoes thrown at me are welcome. Boom.

Burying the Banner Ad

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Dialogue Show: You Should Go..

Pretty much what you need to know.

Hello there. Been holding off posting this, to ensure it got a little closer to the deadline.

Anyway, some lovely 3rd year students from Farnham, on the BA Advertising and Brand Communication class, are holding a show at the Truman Brewery, running from the 28th to the 1st of June.

More details about it are here - along with an interesting blog. You can follow their efforts on twitter here.

Best of luck chaps.

London Digital Week and Application Workshops

This is a little bit of a sneak peak, but I thought it's worth letting y'all know this early.

I'm involved with London Digital Week (also on Twitter @digitalweek - follow us!), which is scheduled to run from the 21st to the 27th of September. The plan is that on the 27th (the Sunday) there's a day of AdGrads; some stuff from industry heavyweights, some stuff on applications and some interview tips. It should be awesome and hopefully helpful as it's at just about the right time that applications will open.

Soooo if you can, try and be free on the 27th, more details to come soon.

And if you happen to go to Warwick University, we should be doing a workshop for a small number of people, totally ripping apart application form questions and some more in-depth advice. We're really looking forward to it. If you'd like to have some similar stuff go down at your university, shoot us an email and we'll see how we can help.

In the meantime, here's a little presentation I did for Brett and his homeys at Warwick. Criticism, comments and questions as always are most welcome. Have a great weekend everyone.

This Ain't a Job, It's an Adventure

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A Game Changing Talk..

Not from these guys. Shame - I'd love to hear Parker, Stone and Squeak talk.

Hey oop.

There's an interesting talk on game changing, hosted by the IPA Strategy group happening next Wednesday. Three very different speakers with different backgrounds, who'll explain how they came to their strategies.

A little bird tells me it'll be cheeep cheep for AdGrad folk. It's only £28.75 if you are a member agency now, so here's hoping lots of you guys turn up.

See you there, hopefully...

Of Things Twitter..

Where our followers be. Of course we wanna be worldwide baby.

I love Twitter. Not cause Diddy, Ashton Kutcher or Britney Spoons use it, but cause it rocks. Plus it makes it easier to send out quick messages for stuff that comes up, like new grad opportunities, internships and all the rest of it.

Sooo we set up AdGrads on Twitter a little while back, and initially just used it to tell people when we had posted new stuff. But broadcast only stuff sucks, so I thought it would be better to get a little conversation in the house on the Twitter front. Humphrey and I are already on it spouting garbage about the Dallas Cowboys (me) and tweed (Humphrey), you can follow us if you like but for more focused AdGrads stuff, it's gots to be AdGrads.

So to help Twitter be a place where you can ask questions and get them answered relatively quickly as well as being able to find out new job related stuff pronto, I'm gonna be giving away stuff on Twitter for every 50 follwers we get. Over the weekend I gave away 4 advertising type books to people who were already there, as a sort-of thank you.

So now every time we hit 50 new followers, I'll give something away, maybe a book, maybe a movie, maybe a PSP or PS3 game, maybe something else. But it'll be free to first person to reply to me.

Get on Twitter and follow AdGrads. Cause it rocks. Happy short week to y'all and good luck to all those who are in exam hell in the coming weeks.

Peace.