Dare's 2012/13 grad scheme...

You don't have to enter a room like this man - but it might help.

Hello all.

I've had another agency get in touch; Dare have let AdGrads know about their graduate scheme, which has just opened.

Details are below:

"Recent graduates and daredevil wannabes. This is Dare calling. We’re pleased to announce that we’re kicking off our Grad Scheme for October 2013 with a slightly different take on your standard application form.

We’ve been playing a bit of truth AND dare. We reckon you’re probably quite bored of answering the same questions on your applications, so we’ve dared ourselves to create a form that veers off the path slightly. We’d like to know how brave you are, as well as finding out how you think and what makes you tick.

Because we do stuff differently here, it wouldn’t make sense to copy everyone else in how we find our grads. We’re unique. Something we knew right from the off when we challenged convention by merging a traditional and a digital agency. What’s more, this diversity means our grads get to work on an unusual blend of projects; everything from TV to radio and apps to Facebook pages.

You’ll be able to find out more along the way on our Facebook and Twitter pages, which we’ll be stuffing with useful and interesting bits of information about what you can expect of us. We’re also running live Q&As alongside the application process to answer any queries you have about life at Dare towers. Our existing grads will be all ears.

We’d also like to invite you to our Open Day on Tuesday 30^th October. It’s your chance to meet us, ask questions and have a nose around Dare Towers. It is first come, first served – as a result, we can only accept the first 100 people to request an invite. RSVP by emailing daregrads2013 at thisisdare.com

First things first; head over here to get your application underway- we dare you.

Good luck and hopefully see you soon!

Dare."

Good luck, everyone. NB - the scheme's applications close on the 9th of November, so be quick.

Dare to dream..

I doubt you'd be working with the US Women's soccer team...

Hello folks.

There's a new, exciting graduate job up, posed by the lovely Nick Emmel at Dare. Below's the job spec:

"Do you ever look at the likes of Zuckerberg and Larry Page and think that you could have done the same if you were lucky enough to be in the right place at the right time? Do you get angsty when you see all these exciting little start-ups selling themselves for enormous sums and wonder why you never got a slice of the action? Do you pine to be there at the formation of something great? To get the chance to mould it with your own fair hands?

These opportunities rarely pop up. And when they do, it takes a clever (or lucky) soul to spot them. Sometimes you just need someone to point them out to you.

We need a graduate to join our new little venture. It's a rather exciting, nimble little beast. Doing all those digital agency things, but doing them in the way that everyone agrees they *should* be done.

No process, no politics, no timesheets.

Just clever, quick, creative thinking by a few lovely people. Making proper stuff, properly.

Below is the job spec:

• A graduate, with maybe a few agency work placements under their belt looking for their first permanent gig.
• You'll have an impressive academic record and a desire to keep on learning every day
• Someone, that despite being new to the game, is already thinking about being at the top
• A broad-minded soul, willing to get their hands dirty in every part of the agency world. Planning, account management, production, even creative.
• An articulate, chatty individual who doesn't get intimidated by senior types or men with beards
• Finally, you better be a lovely person. Being in a small team means that plonkers aren't tolerated.

You have a passport and no criminal record (unless it was for something cool).

Drop me an email at nick.emmel at thisisedc.com. It'll be fun, we can chat and stuff."

UPDATE - 13TH OF MARCH; THIS HAS NOW CLOSED.

Sounds like a cool gig to me. Good luck, chaps.

Successful Applications (Part One)

DOUBLE dare you.

Right, as alluded to in the comments of the last post, there's a young grad (who goes by the name of Simon - more about him here and here) that has been lucky enough to get an interview at Dare.

He's rather generously agreed to have his answers to the Dare graduate application form put up on this blog, and there's quite a lot of you who have mentioned you'd like to see some successful responses put up on the blog. I don't have time to do it now, but I'm sure I can dig out some of my old apps (which will probably lurk somewhere online/in my emails) to show you guys.

I will also add my own thoughts as to why he got invited to an interview, and if any Dare person wants to chime in to explain why they liked the app, feel free to do so.

Rightyho:

Question 1: Which brand has the most imaginative and innovative marketing and why?

The brand image of Chile has recently demonstrated imaginative and innovative marketing, which has resulted in a successful rebranding of the country.

Despite the miners’ accident, Chile have been able to use this opportunity to rebrand itself in the most unusual way. It’s innovative – because no one genuinely creates accidents to improve their brand image and they’ve capitalised on this. It’s imaginative – because who would have thought anyone could successfully rebrand following a potentially fatal accident.

The government’s reaction, determination and patience has changed the world’s perception of Chile from Pinochet’s reign of dictatorship to a country where the government acted like a fully developed nation.

The best form of product placement has to be Oakley who donated sunglasses to the miners and were told to wear them on the globally televised rescue. Front Row Analytics reported they garnered approximately $41million in equivalent advertising time from an initial $6300 expenditure.

This is a very clever, laterally minded response. Simon could have very easily have said 'Waitrose' or 'Sony', and given a stock marketing response. Instead, he thought about just why and how brands are constructed, and how country and product intertwine. Very smart thinking. The only slight amend I'd have made to this would be drawing attention to the coverage (think of the fake Chilean miner twitter account, which had tens of thousands of followers) that it received online. But that's a very, VERY minor quibble - nice thought.

Question 2: Has digital fundamentally changed marketing or simply provided a new set of tools to play with?

Digital has done both of those things.

Digital has provided a new set of tools to play with, thus a new dimension of communications. In the process, this has shifted the focus from traditional forms of advertising to digital where businesses can now reach their target audience more efficiently. Digital has changed not only where we advertise, but how we advertise and this in turn has revolutionised traditional advertising. For example, billboard adverts have been projected, newspaper ads appear in newspaper mobile apps.

Like a tree with many branches, digital has opened a variety of communication channels. Most recently, 3D advertising which, I think, could be massive in 10 years time when everyone will probably own a 3D TV (just like 10 years ago when flat screen TVs came onto the market). This has literally opened up a new dimension for creativity and advertising in general.

This is a fairly 'stock' response to what is a fairly straightforward question. Nothing is 'wrong' with it. I'm of the opinion there should always be one straight response to the questions answered, and this is it. His examples are fine - the answer could have been improved with some more salient examples of what brands are doing with these new channels, but given space, it's the right approach.

Question 3: What's the most interesting thing about you?

I can write legibly with my left hand. (I’m naturally right handed).

This is a 'silly' question. One which you can answer in any way. I think my response to this was that I had a scar shaped like a stegosaurus or something else. Basically, write anything which is more thoughtful than 'I once met...'. Think of an amusing incident, something only you can do - without sounding cliche. This is a solid response, and does well to keep it short. Brevity in your response is almost always a good thing - it means you'll probably be asked to elaborate in your interview, and shows you can 'write to the question'. Sometimes, there's nothing more to say.

Question 4: What's the most powerful number?

1032745986

This is the most powerful number in the whole of the universe. Here are the reasons why:

· The number as a whole contains all the numbers from 1-10 and therefore it has all the power it needs to defeat anything. Including Killer Su Doku. Too many of the same numbers would dilute the power of the number, apparently.

· If a=0, b=1 then 1032745986 = Bad Chef Jig = a type of dance Gordon Ramsay is reluctant to do

· 1032745986/6895472301 (backwards) = 0.14

1032745986/314159265 (π without the decimal) = 3.28

3.28 – 0.14 = 3.14 = π

This is another opportunity to think laterally or culturally. Simon answers this one extremely well. Who thinks about imbuing a number with personality, as he does here? I certainly wouldn't have thought of it. The 'Bad Chef Jig' joke is very clever too, as is the pie joke.

So then - there's one successful application. That, plus a decent online presence, is what it takes to get an interview at Dare. What do you think of it, readers? I can entirely understand why Simon got an interview. Simon - thanks for sending this in.

Two more graduate roles....

I don't think either agency will require you to dress like this. Honest.

More and more graduate schemes have come out of the ether. These may be the last two, but I just don't know.

1) Dare/MCBD: These guys have combined their graduate scheme/s into one. Apply through their Facebook page here. The closing date's the 15th of November.

2) DLKW Lowe: My former employer is recruiting. Find out more here. The deadline's the 12th of November.

Phew. The schemes are certainly coming thick and fast.

Extensions and Another Opportunity

Just a quick update to let you guys know that Publicis have opened up their applications for this year, deadline is 1 February at 6pm and the application is here.

Also remember you can still apply to Dare as they've extended their deadline to the 20th of January. Dare's application is here.

Good luck y'all.

Dare To Go Digital

The dust may have settled on the year that was but the graduate recruitment machine soldiers on. Today we have my homeboy Will Lion talking about digital agencies and why you should apply to Dare's grad scheme this year. Their application deadline was today, but has been extended to the 20th of this month, so get applying. And good luck.

Will is a graduate at Dare and his blog is here.

It might be overstated (there is probably always going to be the bed, bog, bath element) but Mr Billingsley's comment is almost certainly right: we're going to be digital advertisers because the world is now digital, and getting more so.

What does all this digital malarkey mean for people looking to get into the communications business and, before we look at that, what does digital mean anyway?

One of the lovely insights of Dare's grad video; where the parents of Dare folk gloriously fail to define what their children do, is that pinning it down is tricky.

Part of its slipperiness is that things just keep shifting. Facebook was born in 2004, YouTube in 2005, Twitter in 2006, the App Store in 2008 etc. The only constant is change.

The other thing about 'digital' is that it is polysemous; it has multiple meanings.

It is used to refer to electronic media (web, screens, mobiles, ipods, nike+ shoes etc) but also, and more importantly, the behaviours those media have unleashed and fed: interaction.

There is an important difference there that Jeremy Bullmore expressed perfectly in Campaign when he said,

There are two important things there for grads trying to get into the industry. The first is, whose roof?

Most of you will have been concentrating on the big above-the-line ones. That is a good bet for a digital future as long as that ATL agency gets digital, which means they aren't just talking about it, they're doing it (hmm, a black sheep has just popped into my head.)

On the other hand, another good bet are the agencies whose best is yet to come: the digital ones, primed as they are to thrive in the coming digital ecosystem.

And now for the second important bit of Mr Bullmore's quote: if you're worried about applying to a digital agency because it's got the word digital in it, don't be: as he says, it's not really about tech, it's about interactivity.

And what's that? It's spreading the intelligence more evenly between people who make stuff and people who consume it. Sometimes it's only a little, sometimes it's a lot.

This interactivity lets you do a lot more than you can at your typical traditional ATL agency. Or to reunite that idea with its owner:

I think that's really exciting (and Mr Tait has 9 more great reasons digital is better for those interested). In digital you're unshackled from just doing TV, print and radio to all sorts of exciting things like sites, applications, blogs, games, branded content, widgets, podcasts, social things and experimental stuff. And a lot of this (not all) is actually useful to people; it's additive rather than interruptive.

In my experience grads tend to think of digital as something on-the-sidey and techy. Maybe it once was. Now it ain't. Technology is so ubiquitous, so ready-to-hand, that it's becoming invisible and when that happens it gets socially interesting. In other words, technology and culture used to be separate, increasingly they are the same (look what you're doing now.)

It's a brilliant time to get into an industry that's only going to grow (even in these tough times) and that's much more about interesting interactive ideas than it is about tech.

Go on, apply!

Obviously, I am biased but this would be a good place to start...

(For those wanting more, I suggest you have a play in here, read this, canoe back up this and maybe watch this. That should be enough to be getting on with.)