Tuesday, 14 August 2007

Anton, Unmasked

Anton started out at the funky hot shop that was Leonardo for part of his university placement year. After which he went on to experience life at Leo Burnett working on McDonald’s loving the return to his home town, Newcastle and getting into arguments with ‘alternative’ friends in fields on the topic of global fast food brands. When not holding a shield with a phat yellow M on it he was contributing to the launch of Salads Plus and Maccy Dee’s Euro 2004 Sponsorship.

Wanting to finish his placement year on a high note Anton applied to the Saatchi & Saatchi Summer Scholarship Scheme. Not happy with his brief to take an A4 poster with ‘Nothing is Impossible’ and put it somewhere ‘interesting’ he and two friends convinced the industry that they had hacked M&C Saatchi’s website and animated the poster over its homepage. Anton attracted attention from M&C’s lawyers, a Gold DMA Award (2004) and a place on Saatchi’s Summer scheme working on Visa. Returning to University for a finale of studying and indulgent abuse he applied to numerous agencies for graduate recruitment, accepted 1 of the 3 offered for reasons such as ‘greater training’ and ‘a more integrated approach to a heavily fragmented media space’ but we all know it’s because they offered him more money.

Anton is now a Planner getting filthy in traditional and non traditional media, can’t stand networking but loves to bore those who he finds natural and good with his visions of how to fuse TV with digital and theories of restructuring agencies.

1 comment:

big suit said...

yeah that's right!