Football's 'Mr Nice Guy'Or, 'Why being an arsehole gets you nowhere'.
Picture the scene. You've managed to get into the industry, at long long last. And (quite rightly), you are dead chuffed.
Now, there are usually two reactions to this. You either 1) Become very humble, yet confident about your place in the industry or 2) Start acting like a little Hitler, believing that other people who haven't gotten in are inferior, and that you somehow have a God given right to preach mantras at others.
It's pretty obvious that the latter is only practiced by toss pieces. And I'm sure whoever that's reading this is thinking 'oh no, I've never acted like that'. Rubbish. We all have our little Hitler moments, when the ego's a little overinflated. The trick is to keep them to a minimum, helped out by recognising that we don't, in fact, know everything, and advertising is, after all, just a career, one of many - no more right or wrong than anything else.
But (and the reason for this post), you, Mr or Ms potential grad recruit, you should never ever act like option two before you get into the business. No, no acting like you know it all from the outset. You really don't know why that ad isn't very good - and why would you? It could have been client conflict or some form of agency self interest.
Be a pleasant person. There was an agency grad form of a few years ago which had a question about 'being on a train with someone', and how you'd keep fellow agency folk interested. Well, I'm not prescribing being the most 'interesting' person in the world, because God knows, enough supposed trendier agencies will make the mistake of equating trendy with good at your job. No, you'll be interesting by being a nice guy or gal, and by talking about what you're interested in - whether it's the Norwegian Leather Industry or the Gold Standard, or your Skydiving at the weekends.
And, God knows, this industry is small enough. I'm meeting people who interviewed me a year or so ago now; it's a damned echo chamber. Chances are, you'll end up working with those people. So be nice. It's always worth it in the long run.
NB: Being nice doesn't mean being boring though - be engaging, for God's sake. You don't want to get to interview and just nod and smile without getting your interviewer/s to talk. That's the worst thing in the world.
Picture the scene. You've managed to get into the industry, at long long last. And (quite rightly), you are dead chuffed.
Now, there are usually two reactions to this. You either 1) Become very humble, yet confident about your place in the industry or 2) Start acting like a little Hitler, believing that other people who haven't gotten in are inferior, and that you somehow have a God given right to preach mantras at others.
It's pretty obvious that the latter is only practiced by toss pieces. And I'm sure whoever that's reading this is thinking 'oh no, I've never acted like that'. Rubbish. We all have our little Hitler moments, when the ego's a little overinflated. The trick is to keep them to a minimum, helped out by recognising that we don't, in fact, know everything, and advertising is, after all, just a career, one of many - no more right or wrong than anything else.
But (and the reason for this post), you, Mr or Ms potential grad recruit, you should never ever act like option two before you get into the business. No, no acting like you know it all from the outset. You really don't know why that ad isn't very good - and why would you? It could have been client conflict or some form of agency self interest.
Be a pleasant person. There was an agency grad form of a few years ago which had a question about 'being on a train with someone', and how you'd keep fellow agency folk interested. Well, I'm not prescribing being the most 'interesting' person in the world, because God knows, enough supposed trendier agencies will make the mistake of equating trendy with good at your job. No, you'll be interesting by being a nice guy or gal, and by talking about what you're interested in - whether it's the Norwegian Leather Industry or the Gold Standard, or your Skydiving at the weekends.
And, God knows, this industry is small enough. I'm meeting people who interviewed me a year or so ago now; it's a damned echo chamber. Chances are, you'll end up working with those people. So be nice. It's always worth it in the long run.
NB: Being nice doesn't mean being boring though - be engaging, for God's sake. You don't want to get to interview and just nod and smile without getting your interviewer/s to talk. That's the worst thing in the world.
