Friday, 30 April 2010

A Classic Opportunity

Hey everyone. It has been a long time since I wrote something in this box. Humps has been awesome in holding down the fort while I sort some stuff out. Anyway I wanted to tell you guys about a pretty awesome opportunity that's been dropped in my lap for y'all.

Global Radio (home of Classic FM, Capital FM, Heart, XFM and Galaxy FM amongst others - basically the biggest commercial radio group in the UK with something like 18 million listeners) are on the lookout for an awesome marketing intern to work in their London HQ this Summer. They are looking for someone to come onboard for 2 weeks, with the opportunity to stay for the whole Summer. Global will cover your expenses and you'll be working with Sara Holt who leads marketing on Classic, Galaxy, LBC and XFM. I know Sara personally and she's really cool to work with and has won tons of marketing awards.
Rather than having a boring application process, we've come up with a way of applying that gets to the core of what you'll be doing. So here's the deal:
Classic FM are running a campaign this summer to help students through their exams. They're dishing out tips on Twitter and Facebook to help you guys get through this short and stressful time. There's a bunch of cool prizes up for grabs and some genuinely useful information along with that.

The culmination of this activity is the Classic FM Treasure Chase coming to campuses across the UK in the next two weeks. Classic are working with universities to hide 19 Fs up and down the country on campus. If you find that F on your campus and take a picture of it in the weirdest place you can think of you get the chance to win a shiny new iPad, fresh from the hands of Emperor Steve.

So apart from being able to get an iPad, for a chance to get work experience this summer at Global Radio here's what you have to do:

Think of a unique and interesting way to get people involved with the Treasure Chase. That's it. It's a blank canvas similar to the Saatchis application of 2007 that landed yours truly in some seriously warm water. You think of way to publicise the Treasure Chase on campus, think of how you'll measure it, and then put together a mini-case study of why you should be chosen in light of your little campaign idea.

The guys at Global will be looking at things like how many Twitter followers, Facebook fans you have managed to add and competition entries your idea brings. So those should be your key metrics.

Oh and one more thing, the winner gets to write a regular column (up to you how frequently) about your time at Global so the rest of us can get a taste of what working there is like.

So just to be clear, how you enter:
- Think of an interesting way to get the word out on your campus about the Classic FM Treasure Chase (you can enter that as well to have a chance at getting that iPad)
- Film it, record it, take a picture, write a song, hold a rally - do whatever you think works best
- Write up a summary of what you did, why you did it and how it worked (given their metrics mentioned above). Don't make it more than 2 pages or 5 slides, Will and I have to read them all!
- If you don’t have the Treasure Chase coming to your university just e-mail us and we can give you an exciting special brief.
- Send an email to me with your entry by the 25th May. The F could well be with you as early as next Tuesday.

Good luck everyone. This is a new way of advertising opportunities that we're trying out to get you guys used to how you'll be working in the way you apply. Any questions let me know! Boom.


ClassicFM said...

Just to let you know, the deadline has been extended to 7th June! So there's still time to enter!

Lucy Flood said...

Hello. The Classic Fm 'F' isn't going to my university. What is the email address I need to email in order to get the special task? Lucy Flood

Fraser said...

Hi if you email, that would be great

ClassicFM said...

Full terms and conditions of the Marketing Competition can be viewed here: