tag:blogger.com,1999:blog-2770497813535864740.post5191772639679615228..comments2024-03-27T07:29:28.882+00:00Comments on AdGrads: Keep Your Innocence And Act Plainly...Sam Ismailhttp://www.blogger.com/profile/09674737956032392387noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-2770497813535864740.post-81928396816681332302009-04-22T14:56:00.000+01:002009-04-22T14:56:00.000+01:00Ahem. While 'wanky' language may be subjective, sp...Ahem. While 'wanky' language may be subjective, spelling and grammar are not, blog posts or otherwise. (And, if we're totally honest, neither is wanky language.)AdLand Suithttps://www.blogger.com/profile/11503065881496933925noreply@blogger.comtag:blogger.com,1999:blog-2770497813535864740.post-44259051584694749822009-04-14T22:45:00.000+01:002009-04-14T22:45:00.000+01:00Going forward with a wanky statement is ok I think...Going forward with a wanky statement is ok I think... for a blog post.<br /><br />Is planning as a junior more about putting the work in so eventually after a few years simplicity and clarity become easier and almost a habit when you do produce stuff? <br /><br />I think I remember Russell Davies saying that at the beginning stages of your career you will never be able to form simple solutions - it is an expertise, a habit one that will just gradually get better and better. The flabby power points will be less and less and agree with Will that confidence will grow whilst this happens. <br /><br />I am sure there are grammatical errors in this response but it is a blog so I am allowed.Sophiehttps://www.blogger.com/profile/06658419800555205547noreply@blogger.comtag:blogger.com,1999:blog-2770497813535864740.post-29239242825798486242009-04-12T20:50:00.000+01:002009-04-12T20:50:00.000+01:00Jam - you are quite right. ;)I think when it comes...Jam - you are quite right. ;)<BR/><BR/>I think when it comes to planning, provided you can prove you've helped your client/agency think around the problem (and that almost never means 100+ slide powerpoint).<BR/><BR/>Often, this can mean being bold enough to reject what's put forward if it's not on brief, or being the lone voice of dissent in a meeting.<BR/><BR/>(And I don't mean acting like a cock just because you *can*).<BR/><BR/>When it comes to overlong powerpoint, I use the same analogy as GCSE History - flabby arguments were supported by sheer length of essay; those people who were really on it could write 4 sides and just know it was enough.<BR/><BR/>I think it takes an awfully long time to have the confidence to do so, but it helps if you have trust from both client and agency, and don't just go in shooting. That trust can be achieved quickly, but I think a lot depends on circumstance and how you/planning is perceived. <BR/><BR/>In fact James, I think that might just be the topic of another post, so thanks very much.Willhttps://www.blogger.com/profile/01456742697462240308noreply@blogger.comtag:blogger.com,1999:blog-2770497813535864740.post-57867921063924434262009-04-12T19:20:00.000+01:002009-04-12T19:20:00.000+01:00That's something of a straw man, Will ;)Copybot - ...That's something of a straw man, Will ;)<BR/><BR/>Copybot - beware 'Wanky'. <A HREF="http://interestedinpeople.blogspot.com/2009/03/lets-stop-thinking-and-start-wanking.html" REL="nofollow">It's a phrase that's at least as insidious.</A><BR/><BR/>We had several conversations about simplicity and clarity during the APG sessions, and what came out of it was the fear that unless we put the 'planning hours' in, in the form of complexity, our product wasn't really justified. The intangibility of planning means you have to find ways to produce stuff just so you can say "of course I'm busy. Just look at this...", and then produce reams of thought, a big powerpoint, whatever.<BR/><BR/>The challenge, it would seem, is to build enough respect (and self-respect) to be able to put simple ideas across, and have other people trust that they have a hell of a lot of thought behind them...<BR/><BR/>...how does one do that, sir?Jamhttps://www.blogger.com/profile/17561744141903668309noreply@blogger.comtag:blogger.com,1999:blog-2770497813535864740.post-36813924513297912892009-04-12T16:18:00.000+01:002009-04-12T16:18:00.000+01:00There's always a critic...To your point; blog post...There's always a critic...<BR/><BR/>To your point; blog posts do, as a rule, tend to get written very quickly. If some management speak finds itself in there, it's as an adjunct to getting the point across quickly. I don't have a problem with 'going forward', to be honest. I overuse brackets, ellipses and dashes, but that's another story.<BR/><BR/>Also, isn't it incredibly dangerous to presume what 'normal people' like? <BR/><BR/>At the end of the day, going forward - we should aim to take a helicopter view of what they like, in order to really 'drill down' into their opinions. ;)Willhttps://www.blogger.com/profile/01456742697462240308noreply@blogger.comtag:blogger.com,1999:blog-2770497813535864740.post-39582380836853910852009-04-12T14:59:00.000+01:002009-04-12T14:59:00.000+01:00"...surely what we should aim to do going forward ..."...surely what we should aim to do <B>going forward</B> (at every level) is to speak and write as plainly as possible?"<BR/><BR/>To this end, I'd recommend cutting "going forward" out of your speech and writing at the earliest opportunity. It's one of those wanky middle-management phrases that normal people hate, and I don't think the language would suffer one iota if it disappeared tomorrow.Copybothttp://copybot.wordpress.comnoreply@blogger.com