Sunday, 20 May 2012

LBi need YOU...

The lost boys need you...

Hello all.

There's a new opportunity from LBi that you guys should be aware of. They've sent through quite a detailed graduate spec, with a few questions to answer. Have a look, and get involved:

"LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to create business value.  We help our clients to understand ‘What’s next?’ on their digital journey to ensure their customer’s needs are being met in an ever evolving marketplace.

We call what we do ‘Building Exceptional Things’. What that means is that we’re set up to solve our client’s business problems using a number of different digital initiatives.  We develop creative concepts that translate into digitally led advertising campaigns, transactional websites, loyalty programmes and social media campaigns and anything else along the way.  Our client list includes some of the UK’s biggest and most exciting brands such as Virgin Atlantic, Coca-Cola, Compare the Market, BT, Lloyd’s Banking Group and many, many more.

The Opportunity

To manage such high profile clients, we need exceptional people to join our 600 strong UK team, the majority working from our Brick Lane office in London.  We’re looking for up to 4 amazing graduates to become part of our Client Services department.  You’ll join our graduate training scheme where you’ll develop your skills over a 9 month period with a view to becoming a fully-fledged member of the team working as an Account Executive within one of our portfolio of clients. As part of our structured programme you’ll be given a background in all of our departments, work with some high profile clients and be sponsored through an industry recognised professional qualification with the Institute of Practitioners in Advertising (IPA).

Given our dedication to developing new talent, we’re not solely looking for applicants with a background in marketing or digital (although this would be a bonus).  We’ll ensure that through training and on-the-job learning, LBi will help you become a well-rounded member of the agency with a solid background in all the essentials it takes to become an account management guru.  

The Application Process

In order to be considered for this opportunity we need you to send us your CV along with your responses to the questions outlined below by 25th June 2012.

1. At LBi we help our clients through their digital journey, describe some of the key challenges you think they may face and how we could help. (200 words) 
2. Our Client Services team are considered to be the face of the agency both to our clients and to our internal teams.  Why do you think you’d be a fantastic addition to our client services team? (200 words) 
3. What excites you most about working in the digital industry?  (200 words) 
4. Our values are expert, collaborative and provocative.  Give us an example of when you have embodied one or all of these values. (200 words) 
5. We are known for putting on amazing parties.  If you were to be in charge of our next party, what would be the theme and how would you ensure it would be a success? (200 words) 

You can either apply directly via our website at or email your application to careers at with the subject header ‘Client Services graduate scheme’. If your application is successful you will be invited to take part in an assessment day in our Brick Lane offices on 17th July 2012."

Sound interesting, gang? Good luck.

Saturday, 12 May 2012

Grad Down The Track: Di Caplinska

We haven't done one of these profiles for a while..

Hello all.

Something a little different today, but a feature that's something that (hopefully), older AdGrads readers will remember. We've got a fairly recent grad, Di Caplinska, who is a planner at Euro RSCG, to write for us about how she got into the business.

So, without further's Di's account:

"On a number of occasions recently I have found myself on the receiving end of questions from soon-to-be graduates about how to get into this tricky industry. A number of paths can be proffered, but how people get into their first advertising job are always interesting - and never straightforward. So with some encouragement from Will and AdGrads, whose contribution to my journey has been invaluable, I have decided to write up mine, as long-winded and frustrating at times as it was.

Coming from Latvia, a small country loved by British stag dos, feared by Scandinavian ice hockey teams, and hated by the IMF, advertising was never really on my radar. Being born in a family of Soviet engineers and spending summer holidays in Maths camps didn’t exactly further my exposure to the industry that is, frankly, still in its infancy anyway (as you’d expect from a country dealing with a communist hangover). My love affair with advertising kicked off when I moved to the UK for University and studied Business, later switching to Marketing - focusing on Brand Management in my final year. At the same time, suddenly finding myself in a new country provoked a deep interest in all things ‘culture, people, and the way they think’, so I started observing the world from an outsider’s perspective to an almost scientific degree. One would have said that is a pretty clear path into Planning, but not before I spent a year in the corporate world of B2B Marketing; something which helped to confirm that it’s not for me. 

My first exposure to advertising in practice (as opposed to through books, blogs, and newsletters – all in this deck) was with JWT London as part of their 2 week Account Management placement just before the start of my final year. Apart from meeting great people, having to squeeze a gigantic papier-mache cow into an elevator, and running 5k in holey Converse, it confirmed my intuitive leaning towards Planning, as well as teaching me very valuable lesson. Namely, that getting in was going to be painful, especially if you don’t have any relevant family contacts, and even more so if your alma mater is outside the Russell Group. And…let’s just say I felt like I was doomed as I wasn't born speaking English and wasn't able to master some eloquent assessment centre banter. With this positive outlook, I decided to harass the finest of JWT’s Planners for advice. Some shared interview wisdom, others bought me encouraging cups of coffee, and one pointed me towards Miami Ad School’s Planning Bootcamp in case graduate schemes didn’t quite work out.

And they didn’t. In the interests of putting my dissertation first, I limited my applications to Planning positions only and managed to secure two final rounds – at Dare and Leo Burnett, but sadly, I didn’t land the coveted gig. In parallel to this, in the climate when redundancies were far more popular than graduate schemes, I pulled out at all stops. I ran a cheeky recruitment Facebook ad that got blogging exposure and some LinkedIn introductions, I milked what advice my lecturers had to give, crashed semi-relevant industry events with a handful of (pretty embarrassing, frankly) business cards, and watched agency twitter feeds for internship opportunities. And when my university wasn’t part of the advertising recruitment milkround, I blagged my way into the one that was - Oxford, which was conveniently next door.

Unemployment panic aside, my graduation week culminated in shooting a cringeworthy video about how geeks are the new mainstream as part of my Miami Ad School application. Less than a month later I was in their Hamburg office trying to shake off that ‘Business School student’ look and soak in all the ideas flying around. Probably the most tangible thing I came out with a few months later was this ‘Junior Planner for Hire’ presentation that has been viewed over 1,000 times since. And then I came across The Planner Survey, an annual report on the state of Planning in the world lovingly crafted by Heather LeFevre, which provided a handy list of relevant recruiters in the UK. In the end I got a break with the help of wise, genuinely interested, and very well-connected people at Copper who helped me land an internship at EuroRSCG London which eventually led to a permanent position.

There it is, a very happy ending! And now, in the interests of keeping karma on my side, I’ve put together this presentation of ultimate tips on getting into the industry. Enjoy it, pass it on, and don’t hesitate to get in touch if you have any questions."

Thanks very much, Di. I hope that was interesting for you, AdGrads folk.